50th Anniversary of the British Road Sign
In 1965 one of the most ambitious and effective information design projects was launched in Britain. The British Road Sign appeared on our streets for the very first time 50 years ago and has occupied an important role in our lives ever since, from instructing us where to go and a safe speed to travel at, to making us aware of any hazards or road works. The signs designed by Jock Kinneir and Margaret Calvert standardised the road network, creating many of the signs we see today and produced two new typefaces: Transport and Motorway. The signage system was launched in 1965 and to celebrate its 50th anniversary we are planning a series of events that connect the north and south of England in 2015.
To mark this 50th anniversary we are inviting leading British artists and designers to transform the familiar circle, triangle and square signs. Invited collaborators can create their own content for the signs developing concepts that evolve from current signs function of instructing people of speed limits and directions to poetically disrupting our everyday with designs that makes us stop, look and think about design and our environment in a slightly different way; less instructions and more pauses for thought.
We wanted the project to link the North and South of England and so we plan to install a selection of the collaborative signs at MADE NORTH Gallery and in the city during Sheffield Design Week. We will then install a larger collection of the signs at London Design Festival, where they will be displayed at key venues and locations across London.
Please visit www.madenorthgallery.co.uk for more information about the project.
Wednesday 17 June – Saturday 1 August
MADE NORTH Gallery
Platform for northern design
21 Brown Street
Wednesday, Thursday, Friday
12.00am to 5.00pm
11.00am to 4.00pm