The Naked Brand
“Being a great company is the new brand”
The Naked Brand is a story about how corporations can help save the planet one small step at a time. It’s an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.
Corporations have incredible influence on the world we live in and that’s given them free reign to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn’t enough. It’s time to actually be great.
Date: Wednesday 25th June
Venue: Stoddart Lecture Theatre
Tickets: FREE ADMISSION
Director: Jeff Rosenblum, Sherng-Lee Huang
Subject: Advertising, Branding, Experience Design
Runtime: 58 mins
Stoddart Lecture Theatre
Sheffield Hallam University
The Stoddart Building is across from the Novotel Hotel.
If you are travelling direct from the station, it is a short walk up the pedestrianised Howard Street to
the main road (Arundel Gate) at the top. You will see the Novotel in front of you. The Stoddart
Building is on your left.
0114 225 5555