Session #1 Invisible Design – Transparency

This year is the 50th anniversary of the designs of the British road signs by Jock Kinneir and Margaret Calvert. MADE NORTH has created a project that celebrates this special anniversary and links the north and south by creating events within Sheffield Design Week and London Design Festival in September. This session looks at how design can transform our behavior and actions or simply make life easier in terms of accessing, enjoying and understanding real or virtual environments. To begin our conference Deyan Sudjic Director of the Design Museum in London hosts this session. Founded in 1989, the Design Museum is the leading museum of modern and contemporary architecture and design. Featured prominently within their collection is the work of Kinneir and Calvert, we will hear Deyan’s thoughts on the importance of the their work and the lessons to be learnt from one of the most ambitious and effective information design projects ever executed in Britain and a role model for modern road signage all over the world.

Speakers include Henrik Kubel of A2/SW/HK  who has closely collaborated with Margaret Calvert on a number of projects including producing digital versions of  the Kinneir & Calvert iconic Motorway and Transport typefaces. His most recent project has been developing Moscow Sans, a custom font and set of unique pictograms created for Moscow Department of Transport with Margaret Calvert as type and pictogram consultant. Ben Terrett became Director of Design at the Government Digital Service in 2012, discussing the huge opportunity that GDS presented to change the way Government approaches ‘digital’; he said at the time – ‘In many ways the problem is similar to problem Kinnear and Calvert faced when designing the road signs in the ’60s. Before they came along Britain was littered with different signage systems all using different symbols, colours and typefaces which was at best confusing and at worst dangerous. With an exponential increase in vehicle traffic the government knew something had to be done. Kinnear and Calvert proposed one consistent system. One designed with the clarity of information as its goal. From then on Britain had a solution that became the definitive standard and was copied around the world. Sound familiar? Swap signage systems for websites. Swap vehicle traffic for online traffic. That’s a challenge no designer could resist’. Corin Mellor Corin is director and chief designer of Sheffield-based David Mellor Design, the company founded by his father, the influential designer David Mellor, CBE Royal Designer for Industry. A hugely versatile designer in his own right, Corin trained in product design at Kingston and worked for the London architects YRM before joining his father. He became Creative Director of David Mellor Design in 2002 and is responsible for special product development within the company.


Section Host


Deyan Sudjic
Director of the Design Museum in London.

Founded in 1989, the Design Museum is the leading museum of modern and contemporary architecture and design.

Before joining the museum in 2006, Deyan was Dean of the Faculty of Art, Architecture and Design at Kingston University, visiting professor at the Royal College of Art and the Academy of Applied Art in Vienna and the Observer newspaper’s design and architecture writer. In 1999, he was Director of the Glasgow UK City of Architecture and Design programme and in 2002 he was Director of the Venice Architecture Biennale. He was Editor of Domus magazine from 2000 to 2004, and Founding Editor of Blueprint magazine from 1983 to 1996. Deyan has written many books on design and architecture, including The Edifice Complex (Penguin, 2006) and The Language of Things (Penguin, 2008). His most recent book, Norman Foster: A Life in Architecture, was published by Orion in 2010. In 2004, Deyan was awarded the Bicentenary Medal of the Royal Society of Arts for the promotion of design and was made an honorary fellow of the Royal Institute of British Architects. He was made an OBE in 2000.

Reference
Website: designmuseum.org
Twitter: @deyandesign



Speakers include:


Henrik Kubel

A2/SW/HK

Henrik graduated from Denmark’s Design School in Copenhagen in 1997 and received his MA from Royal College of Art in 2000 where he is currently a senior visiting lecturer at the School of Communication. Kubel is currently working closely with Margaret Calvert on digitising and expanding her and Jock Kinneir’s Transport Alphabet.
In 2000, upon graduation he formed design and typography studio A2/SW/HK (based in London) with fellow graduate Scott Williams. In 2010 the duo established A2-TYPE to distribute a decade’s worth of specially crafted fonts. Kubel has recently designed custom fonts for Expedia, Airbnb, The Independent Newspaper and associated magazines, Royal College of Art, UK Government (in collaboration with Margaret Calvert), Amplify, Aperture magazine, SteensenVarming, Afterall Journal, RIBA Journal, Motorola, Optimum, Faber & Faber, Friends of the Earth, Wallpaper*, Traveler magazine and Harvard University Press.

In January 2014 the team won a TDC Typeface Award for their Amplify fonts, 4 months later they were awarded a D&AD Yellow Pencil for their custom fonts for The Independent Newspaper in London. Both Henrik and Scott are members of Alliance Graphique Internationale, AGI.

A2 publish their fonts internationally through Village in New York, Playtype in Copenhagen and the studio’s own label A2-TYPE in London.

Reference
Website: a2swhk.co.uk




Ben Terrett

Director of Design at the Government Digital Service

Ben leads a multi-disciplinary design team working across government on GOV.UK.

He joined the Cabinet Office in 2012 when GDS was set up to deliver the recommendations in Martha Lane Fox’s “Digital by Default” report. Prior to that he was Design Director at Wieden + Kennedy, the advertising agency.

Ben is also a Governor of University of the Arts London and advisor to the London Design Festival. He co-founded the VC backed Newspaper Club exiting the business in 2015 with a sale. He’s won various industry awards including the Design Museum’s Design of the Year and
a D&AD Black Pencil.

Reference
Website: benterrett.com
Twitter: @benterrett
Blog: noisydecentgraphics.typepad.com
Blog: gds.blog.gov.uk/



Corin-Mellor-Portrait
Corin Mellor
Creative Director – David Mellor Design

Corin is director and chief designer of Sheffield-based David Mellor Design, the company founded by his father, the influential designer David Mellor, CBE Royal Designer for Industry.

A hugely versatile designer in his own right, Corin trained in product design at Kingston and worked for the London architects YRM before joining his father. He became Creative Director of David Mellor Design in 2002 and is responsible for special product development within the company. As well as designing everything from knives and tableware for the company he also undertakes varied special commissions. Recent work includes state gifts, ceremonial silver, public seating and a bridge for Sheffield Hallam University currently being built in the city. He is a Freeman of the Worshipful Company of Goldsmiths, a Freeman of the Company of Cutlers in Hallamshire and a Guardian of the Sheffield Assay Office.

Reference
Website: davidmellordesign.com


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