Session #3 – Andy Altmann – Why Not Assoc
Andy Altmann- Founder Why Not Associates
On leaving the Royal College of Art in 1987 Andy formed the multi disciplinary design group Why Not Associates with fellow graduates Howard Greenhalgh and David Ellis. In over 25 years of experience Andy has worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials, corporate identity and public art. Why Not Associates clients include the Royal Academy of Arts, Malcolm Mcclaren, Pompidou Centre, Royal Mail, Nike, Paul Smith, Virgin Records, Antony Gormley, BBC, Channel 4 and the Tate Modern.
In 1991 Why Not Associates collaborated with Edward Booth-Clibborn and Rick Poyner to edit and design Typography Now: The Next wave – which became the most significant, most referenced, best selling survey of typographic trends and thinking of its time.
A monograph was published in 1998 by Booth-Clibborn editions documenting the first ten years of their work. A second was published in 2004 by Thames and Hudson which documented another five years. They still strive to push the boundaries of graphic design and more recent projects collaborating with artist Gordon Young have moved them into the world of public art. In June 2013 a retrospective exhibition was held of their work at the GGG gallery in Tokyo.